Visualisation and virtual representation

The RWE Group made an early start on establishing digital solutions that went beyond basic power station operations. From its own video studio for in-house events and virtual meetings around the world to digital training sessions – the company makes content available Group-wide, internationally, everywhere.

The incorporation of Augmented Reality apps and the use of Virtual Reality glasses opens up new opportunities for RWE’s power station locations. Virtual safety lines and welding simulations that completely avoid hot sparks have long been part of its operating processes.

However, RWE doesn’t use remote-controlled cameras only for photography and video recordings. It’s also a way for locations that are difficult or costly to reach, such as spots high up on power stations or wind turbines, to be viewed from close up and checked for any maintenance work that may be required.

The Experiencing/Humanising Renewables WebAR is directed at potential customers of RWE, such as sizeable companies with a signed Power Purchase Agreement (PPA) that want to encourage their own customers to pay more attention to the topic of energy procurement using wind or solar power. Interaction as part of the Augmented Reality (AR) Experience – an example of integrating animated content in the real world – gives end customers a better understanding of where renewable, green energy comes from. By supplying the performance data for a power plant, the product can create added value as it communicates both transparency and training content. It’s an entertaining and appealing way for WebAR users to experience how a company or brand is approaching sustainability. The WebAR Experience can be individually adapted to include a company’s name and logo, and the background and widgets can also be customised.